Sponsorship opportunities transcend conservation agencies.  The list of under-funded, high-potential organizations include museums and art galleries.  Facilities at the Museum of Traditional Nigerian Architecture (MOTNA)  in Jos are in dire need of overhaul, to bring them to international standard.  By aligning themselves with non-profit initiatives, the airlines can fulfill their societal duties in a manner that stimulates the tourism industry.  This would ultimately enhance their load factors.

NIGERIA AIRPASS

Air fares in Nigeria remain relatively high, for a variety of reasons better not delved into.   The average tourist who would be interested to visit Nigeria today simply cannot afford to travel around the country by air.  The hazardous state of many roadways connecting Nigerian state capitals means the vast majority of them simply stay away.  One possible solution to this problem is a ‘Nigeria Airpass‘, emulating the Brazilian Airpass.  A promotional air fare of 25,000 Naira can be advertised for a 3 stop round trip flight, in condition that the passenger originates from outside Nigeria.  For example: Lagos-Calabar-Abuja-Kano-Lagos sectors covering a 2-week holiday can be considered a Nigerian Airpass.  Most airlines today would charge an exorbitant fare for the same routing, deterring eco and adventure tourists who are typically on a shoestring budget.  This type of promotional fare might also appeal to Nigerians living abroad.

AIRPORT TOURIST INFORMATION

When it comes to foreigners in Nigeria, few are aware of what Nigeria has to offer beyond business opportunities and the shelter and comfort of their housing estates.  In an attempt to address this problem, the NTDC has inaugurated information booths in Abuja and Lagos Airports.  Ill-equipped and under-funded, the booths are often unmanned and do not show any enthusiasm or passion in delivering the message.  Foreigners react to what captivates them, and captivating the NTDC booths are not.   The airlines can intervene, and working with FAAN (Federal Airports Authority) can secure space for their own Travel Point in international arrival halls.  To give them the proper angle and credibility, they could partner world-renowned travel guides such as National Geographic Traveller, Time Out (already covers Abuja and Lagos), Conde Nast, and others specialized in non-traditional eco-tourism.  This would ensure the highest standard of information relay through highly trained and friendly staff, dynamic workstations, free wi-fi for the airline’s passengers, etc..  Additionally, the airline’s Travel Point can readily refer passengers to the local attractions, through traditional media or downloadable PDA applications.